Empowering collaborative change
Social Marketing @ Griffith works in partnership to deliver insight-driven, evidence-based change programs and evaluations.
We are a passionate, diverse & agile team who are reinvesting in the next generation to deliver change for the better.
Why we are different
Recognised social marketing leader
We are the largest social marketing centre in Australia by number of full-time staff and higher degree research students.
Future generation educator
We think forward. We are reinvesting in the next generation to deliver change for the better.
Insight-driven & evidence-based
We challenge conventional social marketing thinking; develop unique formative insights, and extend the evidence base demonstrating social marketing’s effectiveness.
We have a formidable, agile, and diverse team of researchers and professionals across multiple disciplines.
We work together with both academics and practitioners in Government, Not-for-profit, Non-profit, NGO, Social enterprise and more.
Delivering change with passion
Our strength lies with our passion to apply social marketing to deliver change. We use innovative research techniques to deliver effective programs in which we engage the community.
(Some of) our people
Status quo challenger
Sharyn's work in social marketing is testing current social marketing practice. Her mission is to build an evidence base to establish what works. She wants to be able to clearly tell social marketers what they should do to get sustained change.
Social marketing ethics expert
Krzysztof's mission is to develop ethical guidelines for social marketing to prevent certain groups from being excluded or stigmatised. A big challenge therein is to engage those who aren't engaged.
Health & well-being research expert
Joy's researched is focused on wellness and healthy behaviours. Her mission is to develop a set of novel, solution based consumer wellness programs, while promoting positive modifiable lifestyle behaviours to prevent further chronic disease.
Community & sustainability research psychologist
Kathy's research focus is on communities and sustainability behaviours. Her mission is to continue to develop research with impact and foster a research culture in collaboration with external partners, students and colleagues.
What is social marketing?
Explained by Prof Sharyn Rundle-Thiele
And – of course – an academic definition
Social Marketing aims to change human behaviours for the better. A widely used definition of social marketing has been developed and endorsed by peak bodies in the field, namely the iSMA, the ESMA and the AASM.
“Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good…It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable”(iSMA, 2013).
January 22, 2018
PhD candidate kicks goals for kids with Indonesian AFL program
David Schmidtke is a force to be reckoned with. The Griffith University PhD candidate is on track to create multilevel impact through sport after delivering an AFL program to more than 300 students across Bali, Indonesia, in just one week through his not-for-profit company, Via Sport. David, along w...
Ground-breaking virtual reality initiative nominated for education award
Experience Blurred Minds in Brisbane this week.
August 31, 2017
Research shows best strategies for active school travel
Walk This Way: children aged 5-12 need 60 minutes of physical activity every day and statistics show Queensland children are not reaching recommended levels.
August 21, 2017
National nod for food waste reduction program
A Social Marketing @ Griffith program is a finalist in the Australian Marketing Institute's 2017 Awards for Marketing Excellence.