Social marketing pioneers
Social Marketing @ Griffith people are globally recognised as leaders in the social marketing field. We are the largest social marketing centre in Australia by number of full-time staff and higher degree research students.
In 2017 our team consists of 36 social marketing researchers, practitioners and professionals and higher degree research students from 19 countries. We are working on various wicked problems, including projects to change the Australian drinking culture, lower tobacco smoking, increase physical activity, encourage healthy eating, increase financial literacy, and prevent human trafficking.
Prof Sharyn Rundle-Thiele
Status quo challenger
Sharyn's work in social marketing is testing current social marketing practice. Her mission is to build an evidence base to clearly establish what works. She wants to be able to clearly tell social marketers what they should do to get sustained change.
A/Prof Krzysztof Kubacki
Social marketing ethics expert
Krzysztof's mission is to develop ethical guidelines for social marketing to prevent certain groups from being excluded or stigmatised. A big challenge therein is to engage those who aren't engaged.
Dr Denni Arli
Behaviour changer developing countries
Denni challenges social issues and strives for social changes in developing countries. His mission is to close the gap between academia, government, community and the not-for-profit industry to encourage collaboration and solve problems together.
Senior Research Fellow
Dr Julia Carins
Collaborative health & wellbeing researcher
Julia is using social marketing to improve eating behaviour for individual and societal benefit. Her grand goal is to foster a collaborative approach where universities and industry and government partners over the world can apply skills and talent for the benefit of our society.
Dr Marie-Louise Fry
Consumer behaviour research expert
Marie-Louise has an endless curiosity for what makes people tick and why they do the things they do. With this in mind her key driver is to inspire people to change their behaviour for good in a way that is inspirational, credible and relevant.
Dr Joy Parkinson
Health & well-being research expert
Joy's researched is focused on wellness and healthy behaviours. Her mission is to develop a set of novel, solution based consumer wellness programs, while promoting positive modifiable lifestyle behaviours to prevent further chronic disease.
Dr Julienne Senyard
Social marketing & entrepreneurship researcher
With her entrepreneurial hat on, Julienne looks at how real value can be created in the context of social marketing. Her mission is to create and conduct research with students that can fundamentally change people's lives for the better.
Dr Christine Domegan
Wicked problem solving pioneer
Christine's research is – among other things – focused on systems social marketing, macromarketing and value creation. According to Christine social marketing offers a unique approach to wicked problems that arise in the intersection of society and business.
Adjunct Senior Lecturer
Dr Dariusz Siemieniako
Relationship & social marketing researcher
Dariusz' work encompasses a relational marketing and social marketing approach. He believes approaching people individually can increase the effectiveness of behavioural change.
Dr Abi Badejo
Tenacious justice & development researcher
Abi challenges social and behavioural issues including human trafficking, diabetes and sexual health. Her vision is to empower 1,000,000 women and youth to combat human trafficking.
Theoretical-driven applied change researcher
Patricia is motivated by understanding what drives behavioural change. Her research mission is to develop a dynamic theory of change to effectively face and tackle behavioural problems.
Lecturer/Research Fellow (UQ)
Dr Timo Dietrich
Avant-garde social marketing technophile
Timo engages in team-based multidisciplinary research that has real world impact. His mission is to drive change for the better using social marketing, digital marketing and gamification.
Dr Mohammad Kadir
Innovative health behaviour psychologist
Focusing on sexual health, physical activity, and hygiene, Mohammad's mission is to develop a model that explains the sustainability of behavioural change, and how behaviour can be sustained without utilising interventions.
Dr Kathy Knox
Community & sustainability research psychologist
Kathy's research focus is on communities and sustainability behaviours. Her mission is to continue to develop research with impact and foster a research culture in collaboration with external partners, students and colleagues.
Dr Bo Pang
Sharp-witted physical activity researcher
Bo is applying social marketing in the field of active school travelling. His mission is to further put social marketing on the map as a widely acknowledged, trustworthy strategy to deliver behaviour change for the better.
Senior Research Assistant
Healthy eating behaviours researcher
Social marketing's major appeal for Renata is that, while it is grounded on set theoretical and practical tenets, it draws on multiple knowledge areas to develop, test, and evaluate new ways of bringing about positive change on some very difficult issues.
Marketing & Events Officer
Propulsive instigator daily operations
Victoria is the driving force behind the operations of Social Marketing @ Griffith. She makes sure that the machine is oiled and running smoothly, liaises with other University elements and supports recruitment and engagement activities.
Yannick van Hierden
Pragmatic digital marketing strategist
Experienced in branding and digital marketing, Yannick is continuing to expand our social marketing Centre on both digital and traditional platforms. His mission is to eradicate poverty – ultimately by utilising social marketing techniques.
Practical & managerial social marketer
Ashley is motivated to achieve behaviour change by always involving the consumer in the process. Unpacking consumer decisions can help to deliver behaviour change.
Patient progressive gamification innovator
James’ work is focussed in the Virtual Reality (VR) world. Rather than forcing change, James believes that people can be encouraged to intrinsically change behaviour through game play.
Driven self-efficacy behaviour changer
Haruka is passionate about theory driven behaviour change, especially using the self-efficacy theory. Her current mission is to understand how to modify self-efficacy to reduce sedentary behaviour at the workplace.
Fanatic co-design researcher & implementer
Erin's research is investigating the application of a co-design process to create, implement and evaluate a parent component for the Blurred Minds program, with the aim to address parenting-specific factors that influence adolescent drinking.
Social economics & accounting researcher
Ali is driven to enhance sustainable consumption behaviour. His mission is to utilise more social science concepts including economics and accounting to develop a wider understanding of social change.
Food waste game changer
Jeawon is focusing on food waste from a social marketing perspective. She believes that social marketing can be a solution to social issues; thus, she is working to apply social marketing to positively contribute to the world in which we are living.
Organised social marketing researcher
Anna works in a range of research projects including physical activity and healthy eating. She is highly interested in changing people’s behaviour and she aims to use social marketing to make a significant, sustainable impact on society.
Far-reaching behaviour change agent
Known for his Viisi Per Päivä program, Ville sees that social marketing gathers the best strategies, to create human centred products, services and campaigns that really have a measurable and long-lasting impact on people.
Consumer behaviour systems-thinker
Cuong is currently investigating what influences decision-making. He sees a large potential for a systems-thinking approach, allowing marketers to address ill-defined or complex problems more effectively.
Optimistic & visionary social marketer
Di's research focus is on Social Marketing Systems Theory (SMST). She says that the more we work together, the stronger Social Marketing’s contribution to creating change and creating new ways of interacting with ‘challenges’.
Curious communicative environment researcher
Carina's research is focused on sustainable behaviour change in the environmental area. She aims to bridge the gap between academia and industry to perform best practice to tackle environmental challenges.
Delivering change in developing countries
David is using community based social marketing (CBSM) to address social problems in a low-income community in Cape Town, South Africa. He believes that social marketing is going to help us overcome key societal challenges.
Passionate social media researcher
Sara aims to identify the most effective ways to engage participants through social media in social marketing programs. Her mission is to contribute to knowledge and practice by research that has real positive impact.
Acute & philosophical social marketer
Morgan’s expertise includes science and technology policy, complex systems, innovation and entrepreneurship. He is fond of social marketing because it combines theory and practice to create a sustainable and resilient world.
Transdisciplinary research advocate
Taylor is focused on innovative and multidisciplinary approaches to voluntary behaviour change. Adopting a transdisciplinary ideology, she encourages our fellow social marketers to be principally concerned with the overall goal of social marketing: beneficial social change
Forward-thinking digital social marketer
Matilda has strong interests in social media management and digital marketing. She believes that there is nothing more important than leaving a positive impact on society and finds social marketing the ultimate tool to achieve that impact.
Social & technological change marketer
By assisting other researchers in the Social Marketing Centre surrounding virtual and augmented reality, Alexander has the opportunity to work on the forefront of technology and be well prepared for his eventual PhD journey.
Disruptive & inventive planet changer
If you are passionate about social marketing and behaviour change, you should join our world leading Centre.