As a pioneer in mapping the effectiveness of social marketing Krzysztof's work involves the identification, trial and evaluation of social marketing programs. This includes campaigns aiming to minimise harm from alcohol.
Krzysztof's mission is to establish ethical guidelines for social marketing to prevent certain groups from being excluded or stigmatised. Engaging those who aren't engaged is an important underlying challenge.
I like to see complex things as they are. I listen to many different perspectives on one problem, so I can learn about a problem from multiple perspectives.
~ Krzysztof Kubacki