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PhD and research degrees


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  • We offer a range of professional development courses.
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Join an exciting and dynamic industry

Successful marketing professionals are paid to think differently. Marketing is more than just advertising and selling, it's about finding solutions to customer problems. You can have the best product in the world but without marketing, your customers won't know about it. Whether it's a charity trying to solicit donations or a multinational wanting to increase monthly sales, marketing plays a central role.

If you're creative, analytical, a good communicator and a quick thinker, marketing is a great career for you. You'll learn about identifying and understanding a market, consumer behaviour, communication, and how to develop strategies for staying ahead of competitors.

Double degrees

Add a degree, multiply your opportunities

Study marketing at Griffith

Skills for the evolving world of marketing

Skilled marketers are always in demand because technology is altering the way we work and live, and markets and customer tastes are continually changing. Griffith’s marketing degrees teach you key skills that will prepare you your future career. You’ll learn how to research and analyse markets, competitors, customers and organisations; understand why they behave the way they do; and use this information to gain a competitive advantage.

Gain practical experience

Get out of the classroom and into the field with a local or international internship or Community Internship. You’ll gain experience and professional connections working on a project for a real company or community organisation and earn credit towards your degree.

Study your way

Build your marketing studies around the lifestyle that suits you. With the flexibility of studying part-time or full-time, over two or three trimesters each year, you can manage your student life. You can start your marketing degree in February, July or October.

Get ahead of the game

Want a unique skill set that gives you an edge in the career market? A double major will expand your career options exponentially. Choose a second major from the Bachelor of Business or combine marketing with a major from the Bachelor of Commerce. Go on to specialise in either field or combine the two and aim high in the working world.

5-Star Rated

Griffith Business School is rated 5-stars for Educational Experience and Teaching Quality in Business and Management by the Good Universities Guide 2018, a leading independent provider of high-quality education and career information.

Brooke Santurini

Marketing professional Brooke Santurini secured the role of Brand Manager with the Gold Coast Suns within five years of completing a double major in management and marketing. She recalls how she had one eye on her future career while studying for her degree at Griffith. 'From an early stage I started thinking about how I could make the most of my university experience—ensuring I gained as much work experience as possible,' she says. The Griffith Business School industry mentoring program led Brooke to an internship at Gold Coast Tourism, where she took up the position of Executive—Australia Marketing for Gold Coast Tourism within a year of graduating. Brooke has stayed connected with Griffith Business School where she is now a mentor to final year students of marketing, tourism and event management.

Brooke Santurini

Study options

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Over 600 Scholarships available

Career outcomes

Marketers will always be in demand

Marketing plays a major role in today's business world and offers variety like few other professions

As a marketing graduate, you'll be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, sales manager or organisational communication specialist.

Business and government brochure

Life at Griffith

You can gain more than just a degree at Griffith. With plenty of opportunities to balance life and study, you can make memories and mates to last a lifetime.

Learn more about life at Griffith University

Students hugging

November 20, 2017

Sustainable growth in the spotlight at 2017 East-West Dialogue on Tourism and the Chinese Dream

Read more about Sustainable growth in the spotlight at 2017 East-West Dialogue on Tourism and the Chinese Dream

Key dates

View all key dates

Monday 30 October — Saturday 17 February

Trimester 3

Our third trimester starts on Monday 30 October. Trimester 3 examinations run from Saturday 10 to Saturday 17 February 2018.

Learn more about studying in Trimester 3.

Wednesday 22 November — Tuesday 21 November

Postgraduate Information Evening - Gold Coast

Join Griffith University for a postgraduate information evening and talk to our staff and students about how a postgraduate degree can help you achieve your career goals.

Saturday 16 December — Friday 22 December

Know Your Options

Chat online with our expert study advisers after you have received your entry score, to discuss your study options. Find out about pathways, entry requirements and program options, plus what you can do if your score was higher or lower than expected.