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- We offer a range of professional development courses.
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Join an exciting and dynamic industry
Successful marketing professionals are paid to think differently. Marketing is more than just advertising and selling, it's about finding solutions to customer problems. You can have the best product in the world but without marketing, your customers won't know about it. Whether it's a charity trying to solicit donations or a multinational wanting to increase monthly sales, marketing plays a central role.
If you're creative, analytical, a good communicator and a quick thinker, marketing is a great career for you. You'll learn about identifying and understanding a market, consumer behaviour, communication, and how to develop strategies for staying ahead of competitors.
Study marketing at Griffith
Skills for the evolving world of marketing
Skilled marketers are always in demand because technology is altering the way we work and live, and markets and customer tastes are continually changing. Griffith’s marketing degrees teach you key skills that will prepare you your future career. You’ll learn how to research and analyse markets, competitors, customers and organisations; understand why they behave the way they do; and use this information to gain a competitive advantage.
Gain practical experience
Get out of the classroom and into the field with a local or international internship or Community Internship. You’ll gain experience and professional connections working on a project for a real company or community organisation and earn credit towards your degree.
Study your way
Build your marketing studies around the lifestyle that suits you. With the flexibility of studying part-time or full-time, over two or three trimesters each year, you can manage your student life. You can start your marketing degree in February, July or October.
Get ahead of the game
Want a unique skill set that gives you an edge in the career market? A double major will expand your career options exponentially. Choose a second major from the Bachelor of Business or combine marketing with a major from the Bachelor of Commerce. Go on to specialise in either field or combine the two and aim high in the working world.
Griffith Business School is rated 5-stars for Educational Experience and Teaching Quality in Business and Management by the Good Universities Guide 2018, a leading independent provider of high-quality education and career information.
Marketing professional Brooke Santurini secured the role of Brand Manager with the Gold Coast Suns within five years of completing a double major in management and marketing. She recalls how she had one eye on her future career while studying for her degree at Griffith. 'From an early stage I started thinking about how I could make the most of my university experience—ensuring I gained as much work experience as possible,' she says. The Griffith Business School industry mentoring program led Brooke to an internship at Gold Coast Tourism, where she took up the position of Executive—Australia Marketing for Gold Coast Tourism within a year of graduating. Brooke has stayed connected with Griffith Business School where she is now a mentor to final year students of marketing, tourism and event management.
|Bachelor of Business||Nathan||15|
|Bachelor of Business||Gold Coast||15|
|Bachelor of Business||Offshore|
|Bachelor of Business (Honours)||Gold Coast
|Graduate Certificate in Leadership and Management||Gold Coast
|Graduate Certificate in Marketing||Online
|Graduate Certificate in Marketing||Online|
|Master of Marketing||Online
|Master of Marketing||Online|
|Master of Marketing Advanced||Gold Coast|
|Master of Marketing Advanced||Nathan|
Expand your qualifications and your career options with our range of double degrees. As a double degree graduate, you’ll have a special skill set that will help you stand out with future employers.
It is important to check the degree requirements including placement requirements, before you apply.
Marketers will always be in demand
Marketing plays a major role in today's business world and offers variety like few other professions
As a marketing graduate, you'll be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, sales manager or organisational communication specialist.
November 20, 2017
Sustainable growth in the spotlight at 2017 East-West Dialogue on Tourism and the Chinese Dream
Monday 30 October — Saturday 17 February
Our third trimester starts on Monday 30 October. Trimester 3 examinations run from Saturday 10 to Saturday 17 February 2018.
Learn more about studying in Trimester 3.
Wednesday 22 November
Postgraduate Information Evening - Gold Coast
Join Griffith University for a postgraduate information evening and talk to our staff and students about how a postgraduate degree can help you achieve your career goals.
Saturday 16 December — Friday 22 December
Know Your Options
Chat online with our expert study advisers after you have received your entry score, to discuss your study options. Find out about pathways, entry requirements and program options, plus what you can do if your score was higher or lower than expected.